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On Trend: Bath & Body

February 17, 2013


Cindy.BathandbodyOur 3 bath & body vendors are in luck, as according to a recent article in Gift Shop magazine, Winter 2013, “the whole category is strong.”  Some bath & body trends for vendors and retailers to keep in mind are as follows:

  • Bars of soap have become increasingly important in bath & body lines.  Don’t have one…make one!
  • Packaging sets the bars apart.  With the wide range of B&B available, some consumers shop by packaging, price, and scent alone.
  • Fresh fragrance is key.  According to Sue Jonas, VP of Innovation for Crabtree & Evelyn, “We’re seeing a trend in greener, fresher, more life-like fragrances that are inspired by nature.”  Yes, some consumers like the food and floral scents, but there is a moving trend towards more organic scents.
  • Made in USA is not just a sentiment.  Consumers are placing an increased importance on the Made in USA label, and companies selling handmade products.
  • Sample stations, testers, and point-of-sale demos are key to selling new bath & body lines.
  • Organic is not just a catch phrase…it must be proven in the ingredient list and evidenced by the vendor’s actions.

“Retailers and vendors agree: bath & body products are ones that will forever work for gift store retailers.  Luxury at price points is an irresistible commodity.”

Our own Bath & Body page will have several new products added this week!

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